The Heart Of Northern California Postal Customer Council Presents:
National PCC Day Event
Driving into the Future and Meeting at the Crossroads
California Automobile Museum
2200 Front Street, Sacramento, CA 95818
September 26, 2024 • 8:30am - 2:00pm
Your Registration, now at $50!, will cover:
- Video Message from Postmaster General Louis DeJoy
- Sharon Owens, Vice President, Pricing and Costing USPS
- Award Presentation & Prizes
- Special Guest - Tim Curtis, Chief Marketing, Midland
- Industry Education - Certificate for all Attendees
- Visit Exhibitors for State of the Art Products & Services
- Admission to CA Auto Museum
- Including continental breakfast and lunch
Vendor Registration of $300 includes:
- Table
- Power
- Internet
- Networking (before, during and after the event)
- Admission to CA Auto Museum
- 1 ticket (including continental breakfast and lunch)
Sharon Owens
Vice President, Pricing and Costing, USPS
Tim Curtis
Chief Marketing Officer, Midland
Sharon began her Postal Service career in 1995.
In her previous roles, she has held the positions of: Northern Virginia District Manager, Manager of Industry Engagement and Outreach, Manager of Shipping and Mailing Services Strategy, and Manager of Finance.
In April 2019, Sharon was named acting Vice President Sales, where she oversaw the direction and management of the Sales organization and business and customer support provided by the Business Service Network. Through this experience, she developed greater insight of individual customer needs and opportunities for growth.
In January 2016, Sharon was named Vice President, Pricing and Costing, with the USPS.She reports to the Chief Financial Officer and Executive Vice President and oversees development of published prices for all retail and commercial mailing and shipping products and services and supports the development of customized pricing through Negotiated Service Agreements.
She earned a bachelor’s degree in mathematics and a master’s degree in operations research from the College of William and Mary.
Tim is the Chief Marketing Officer for Midland, a large enterprise paper and packaging company. Tim also led as President and CEO of CohereOne, a top direct-to-consumer marketing agency, strategic consultancy, and Midland subsidiary. With a wealth of experience in the industry, Tim is a sought-after speaker and well-respected veteran known for his ability to provide a holistic perspective and deliver impactful results. Tim is curious and loves solving complex problems by uncovering obscure connections between seemingly unrelated phenomena. His clients appreciate his ability to cut through the noise and simplify complex challenges, bringing vision and clarity to their business strategies.
In addition to his work at Midland, Tim is the Co-Founder and Co-Host of the Digital Velocity Podcast, where he explores the intersection between strategy, digital marketing, and emerging trends.
Sharon Owens
Vice President, Pricing and Costing, USPS
Tim Curtis
Chief Marketing Officer, Midland
PRESENTATIONS
SOLUTIONS FOR UNDELIVERABLE AS ADDRESSED (UAA) MAIL
Leanne Herman
Sepire, Head of Postal Affairs
Leanne Herman has been in postal affairs for approximately 25 years and currently serves as the Director of Postal Affairs, at Sepire located in Burr Ridge, Il. She is active in MTAC, DTAC, MSMA, National Postal Forum and Postal Customer Councils. She has facilitated various training sessions over the years at the local, regional, and national level.
Leanne’s presentation covers a whole lot of topics including:
- Know the Enemy: What Is Undeliverable As Addressed Mail?
- How Much UAA is Produced—and How Much Could You Be Wasting?
- Pre-Mail Data Hygiene Using CASS Certification and Change of Address Programs
- How the USPS Treats Undeliverable First-Class Mail, Marketing Mail, and Periodicals
- What a NIXIE Label Is—And How to Read It
- The Dangers of Using Ancillary Service Endorsement (ASE) Only
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2024 Promotions
What’s new with the 2024 promotions, including dates and technical information!
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